Will Baugh is a Belfast-based product and furniture designer redefining everyday objects with a bold, material-driven approach.

His design ethos is rooted in precision, material exploration, and a deep appreciation for everyday interactions. His work balances functionality with a refined aesthetic, often drawing on industrial processes and traditional craftsmanship to create objects that feel both innovative and familiar.

Characterised by clean lines, thoughtful details, and a focus on tactile experience, his designs strip away excess, leaving behind products that are purposeful, engaging, and built to last, blending contemporary minimalism with an underlying warmth.

His approach is experimental yet disciplined, pushing the boundaries of materials while maintaining a clarity of form. From precision-machined metals to hand-finished woods, his choice of materials enhances both function and storytelling.

A graduate of Northumbria University’s Three Dimensional Design program, Will honed his craft as a ‘Designer in Residence,’ exhibiting globally at leading design festivals and trade shows with the Tools For Everyday Life initiative, reinventing familiar objects, encouraging a deeper connection with the everyday. His products are stocked in some of the world’s most renowned design destinations, including MoMA and the Guggenheim in New York.